ST PETERSBURG TO HAVE ITS OWN INVESTMENT BRAND

The investments Committee presented an idea of creating an investment brand of St Petersburg which would help promote the city as an attractive place for business.

The principal task of the Investments Committee is the search and attraction of investors to St Petersburg for developing a comfortable urban environment. The tough competition in this field between the regions urges the constant search for new decisions that would assure achievement of the set goals.

 

“The investment brand is an inalienable component of the distinct positioning of St Petersburg as an attractive site for doing business by potential investors,” said the head of the Investments Committee in yesterday’s speech at the Investments Council.

The chief idea of the brand is in presenting the competitive advantages of St Petersburg. Its unique location opens ample opportunities for progress and success. This formula is applicable both to an individual and to business and to the city in general. The laconic message of the idea comes through in the slogan “I invest in SPB. I do it because here are location, opportunities, development and success.”

The design is made with regard to the latest European trends and using simple geometrical figures. For instance, a circle symbolizes a point of attraction, which is Saint Petersburg.

The investment brand is supposed to be used in pursuit of the marketing strategy aimed at promoting St Petersburg both in Russia and abroad. The placement sites will be major international events. So, the first step in this direction will be presentation of the brand on the eve of the Big Twenty summit meeting. Two hundred eleven advertising billboards appeared on the streets of the city to draw attention of the Summit guests.

The Investments Council approved the idea of creating an investment brand. St Petersburg governor Georgy Poltavchenko proposed involving the public in its creation and conducting a competition for the best design. The idea, voiced by the Investments Committee, will also participate in it.